Dove’s Self-Esteem campaign (US) is not just about beauty.
It’s about beauty with personality and pride. Could augmented reality offer women a new vision that would sublimate the way they perceive themselves?
We decide to create an application that allowed women to get submerged in multiple environments that generously complimented them with authentic and valorising messages to boost their self-esteem and celebrate that factor of pride messages by sharing pictures on the wall of their preferred social networks.
Hello world, here I am!
September 1, 2020